Companies have realised that telling stories that people actively want to hear, watch, and read about is way more efficient and effective than traditional advertising—in the moment but especially in the long term for returning customers.
In our copywriting, we use storytelling to build relationships with customers by providing them with something entertaining or useful. We are not here to just make noise in the world or to just sell more stuff.
Being trusted is the single most urgent way to build a business. Your customer will not believe you if you’re constantly editing, measuring and manipulating so that someone buys from you.
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